We are excited to announce that we are supporting a brand new community campaign from West Yorkshire and Harrogate Health and Care Partnership.
‘Looking out for our Neighbours’ is a new campaign that aims to help prevent loneliness in our communities by encouraging people to do simple things to look out for one another.
Although lots of people in Harrogate and Rural District are already doing great things to help those around them, there is still more we can all do to postively impact on the wellbeing of others.
A Health Foundation report (December 2018) highlighted how living alone can make older people 50% more likely to find themselves in A&E than those living with family. Pensioners living alone are also 25% more likely to develop a mental health condition. ‘Looking out for our Neighbours’ aims to change this - by inspiring people to do small things to reach out to the people around them.
The campaign will launch on the 15th March across West Yorkshire and Harrogate and has been co-created with over 100 residents in these areas, drawing on their neighbourly experiences.
Rob Webster, CEO Lead for West Yorkshire and Harrogate Health and Care Partnership and CEO for South West Yorkshire Partnership NHS Foundation Trust says:
“People of all ages can feel alone for a variety of reasons, especially in winter. This important campaign is a helpful reminder that it’s often the smallest acts of kindness that make the biggest difference to a person’s life. As neighbours, we could all look out for each other a bit more and local organisations can also help bring people together in shared endeavours. That’s why our Partnership has allocated £1m to support voluntary and community organisations in our local areas - Bradford District and Craven, Calderdale, Harrogate, Kirklees, Leeds and Wakefield – bringing greater connection and happiness to our communities.”
As part of the campaign launch 30,000 households across West Yorkshire and Harrogate will receive a hand-delivered ‘neighbour pack’ that will include a range of different resources to inspire and encourage residents to champion togetherness in their area and look out for a neighbour in need. The pack will focus on the simple acts of kindness that will make a huge difference to the people around them - such as meeting for a cuppa, offering a lift or even just saying ‘hello’.
The key message of the campaign will also be promoted across supporter’s social media channels and through print advertising in each of the areas.
Amanda Bloor, Accountable Officer of the North Yorkshire Clinical Commissioning Groups (NHS Hambleton Richmondshire and Whitby CCG, NHS Harrogate and Rural District CCG, NHS Scarborough Ryedale CCG) says:
“Harrogate and Rural District Clinical Commissioning Group welcomes the opportunity to be part of this work across the West Yorkshire and Harrogate Health and Care Partnership. We know that loneliness can have a negative impact on people’s health. Providing tools to help address social isolation within communities could, in some instances, prevent poor health from developing and enable people to live better. We give the campaign our full support and encourage others to do so as well.”
The campaign is also being backed by a number of high-profile supporters including organisations such as Jo Cox Loneliness Foundation, the Yorkshire Ambulance Service, West Yorkshire Fire and Rescue Service, Healthwatch, hospitals, councils, housing organisations, rugby clubs and many community and voluntary groups, including Dementia UK (Admiral Nurses), Mencap and Age UK.